Outside.In - a hyper-local news service

http://broadcastengineering.com/news/outside-in-attempts-1222/

Outside.in started as a service that aggregated local bloggers who cover topics that a town's citizens are passionate about.

The service can tell advertisers where a reader is and affirm that they are reading about their neighborhood.

"Outside.In helps small publishers find an audience and aides larger publishers in finding local stories. By serving up all this local content, it hopes to help advertisers target the reader on precise streets. The service can tell advertisers where a reader is and affirm that they are reading about their neighborhood. That means an ad for a bookstore that is 50ft from the reader will be more useful for the advertiser and the reader."