Tuesday, December 23, 2008

Bollywood - Online business (Vivah - was released online and in theatres on the same day!)

The below Time article talks about the new option of releasing Bollywood movies online at the same time as the theatres. Vivah was released like that and it made $4.5 million dollars which was almost a quarter of the movie's entire earnings.

http://www.time.com/time/magazine/article/0,9171,1713342,00.html

http://www.Rajshri.com
http://www.erosentertainment.com/

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