The below Time article talks about the new option of releasing Bollywood movies online at the same time as the theatres. Vivah was released like that and it made $4.5 million dollars which was almost a quarter of the movie's entire earnings.
http://www.time.com/time/magazine/article/0,9171,1713342,00.html
http://www.Rajshri.com
http://www.erosentertainment.com/
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